Safe sourcing starts with control
In a market driven by speed, pressure, and shrinking margins, control and direct access matter more than ever. ON TOP connects toy buyers, retailers, and distributors directly with suppliers through its showroom ecosystem in China, providing greater product visibility, faster market insight, and closer access to the source of manufacturing.
For sourcing execution, commercial agreements, and order management, buyers work with Beehub, ON TOP’s strategic partner for international business operations. Together, this structure creates greater transparency, reduces sourcing risk, and improves speed to market through a more efficient and accountable sourcing process.
LATEST: As ON TOP’s global strategic partner, Beehub invites a carefully selected group of toy buyers and industry professionals to join an exclusive business visit to Shantou, the world’s toy capital, from 1-4 September 2026.
Toy sourcing should not feel uncertain.
Buyers face rising costs, high minimum orders and limited visibility into their supply chain. Add fast-changing trends and regulatory pressure, and sourcing quickly becomes a risk instead of a growth driver. What was once manageable has become the norm.
- Limited control over suppliers
- High MOQs and tied-up cash
- Rising purchasing costs
- Slow response to trends
- Unclear quality and compliance
Why ON TOP exists.
Toy sourcing should be straightforward, transparent and predictable. ON TOP was created to simplify supplier access by bringing manufacturers together in one connected showroom ecosystem.
Direct supplier access
Connect directly with verified manufacturers through ON TOP’s showroom platform, with clear product visibility and efficient supplier introductions.
Transparent factory pricing
Factory-direct pricing creates better visibility on costs, margins and production volumes, helping buyers make faster and better-informed decisions.
Verified and market-ready supply
Suppliers are verified and products are assessed for different market requirements, while Beehub provides commercial accountability and support throughout the order process.
One sourcing system, fully connected.
ON TOP is a sourcing showroom platform that connects international buyers with a large network of toy manufacturers in Shantou, China. Through its integrated showroom model, buyers gain efficient access to products, suppliers and market insights in one place.
For commercial cooperation, sourcing services and order management, buyers work directly with Beehub, ON TOP’s global strategic partner.
- Thousands of connected factories
- Flexible purchasing models
- Low MOQs, even per carton
- Showroom-based supplier access
- Commercial support and after-sales via Beehub
Experience toy sourcing at the source
As ON TOP’s global strategic partner, Beehub invites a carefully selected group of toy buyers and industry professionals to join an exclusive business visit to Shantou, the world’s toy capital, from 1-4 September 2026.
Participants will gain first-hand access to one of the world’s largest toy manufacturing ecosystems and visit the newly opened ON TOP toy showroom, designed to connect buyers directly with suppliers and product opportunities.
Access is limited. Registration does not guarantee participation.
Any questions about the trip or ON TOP?
Browse our FAQ or contact mirte@ontoptoys.eu directly.
Register here
For toy buyers, this is a chance to stay ahead: to discover new angles, new efficiencies, and to see first-hand where the next trends are being built.
Stay flexible without increasing risk.
Through ON TOP’s supplier showroom ecosystem and Beehub’s sourcing support, buyers can respond faster to market trends without unnecessary stock commitments.
Beehub manages supplier coordination, order execution and commercial processes, while ON TOP provides direct supplier access and product visibility.
- Low MOQs
- Less stock, less cash tied up
- Faster response to market trends
- Transparent factory pricing
- Structured sourcing support through Beehub
Support beyond supplier connection
ON TOP facilitates supplier access and product discovery. For order execution, quality management, and after-sales support, Beehub provides the commercial framework and operational support.
Beehub manages buyer contracting, production coordination, quality assurance, and after-sales services to ensure smooth cooperation, accountability, and long-term support across international markets.
- Professional toy QC teams
- Production monitoring
- Order coordination
- Global after-sales support
- International buyer support
- Fast response and clear communication
Large toy buyers and chains
Competitive margins through direct sourcing
OEM and ODM for exclusive ranges
Reliable volumes
One partner from sourcing to after-sales
Small and mid-sized toy buyers
Low MOQs
Lower purchasing costs
Access to the same sourcing power
Sourcing you can see.
At the heart of ON TOP is its physical sourcing hub in Shantou — now being transformed into the ON TOP Toy mall, a product showcase of 80,000 m². Buyers can explore products, innovations and trends in one place. This replaces the traditional sample room with the world’s largest toy production ecosystem under one roof.
- 6 out of 10 plastic toys worldwide are made in Shantou
- Over 10,000 toy manufacturers and suppliers
- Exporting to more than 120 countries
Note: the photo shown on the right still reflects the current sample room.
Contact Us
For questions about sourcing, access or the Shantou invitation, Mirte is your point of contact. She will guide you through the process and answer any practical questions.
mirte@ontoptoys.eu
+31 (0) 6 16 19 92 56
ON TOP operates as a showroom and supplier connection platform in China.
Commercial agreements, sourcing services, order execution, and after-sales support are managed by Beehub.